GE Healthcare is placing the focus on a collaborative model of advanced healthcare delivery via stronger integration of caregivers, patients, and technology providers at Arab Health 2014. From Jan 27-30, delegates will gather at the Dubai International Convention Center to attend the Middle East’s premier healthcare conference.
Arab Health 2014 is taking place at a time when the region is undergoing a healthcare transformation. GE Healthcare will be presenting a range of technologies under the theme of ‘Advancing Healthcare Together.’ These offerings and solutions focus on promoting innovation across all aspects of healthcare delivery, to help increase access to affordable and quality care.
Maher Abouzeid, President and CEO of GE Healthcare for the Middle East and Pakistan, said: “Healthcare expenditure in the GCC region has been increasing at an estimated 7.9 per cent per annum over the last ten years, and the total healthcare expenditure is expected to be US$79.2 billion in 2015*. The key drivers in healthcare expenditure growth are the increasing incidence of lifestyle diseases and population growth.
“To address this challenge, there is greater emphasis from governments to partner with companies that provide complete and full solutions, which is one of the core priorities of GE Healthcare.”
One product that makes its debut in the region and will be showcased at the event is the Revolution® CT**. The system is a first-of-its-kind, combining wide coverage, high spatial resolution and high temporal resolution technology into an ‘all in one’ Computed Tomography (CT) system. This technology freezes the heart’s motion in just one heartbeat without sacrificing image quality, enabling clinicians to non-invasively visualize the human heart more clearly than ever before, and diagnose more patients with erratic or high heart beats.
An example of GE’s commitment in the Middle East, is the recent agreement with the Saudi Ministry of Health to establish the ‘Healthcare Skills Training Institute’ within the King Fahad Medical City (KFMC) that is part of GE’s US$1 billion investment commitment to the Kingdom announced last year.
The agreement will offer a number of leadership, technical and clinical education courses, with a consortium of educational partners. The MoH, KFMC and GE will also explore options to deliver certified intensive care unit courses, leadership programs for healthcare professionals, as well as deploy online and classroom continuing medical education (CME) courses on CT, MR, x-ray, ultrasound and radiology.
With over 40 years of operations in the region, GE Healthcare is focused on bringing in new and advanced technologies to the region, underlining our capabilities and innovative approaches to help deliver customer-oriented solutions. These technologies enable caregivers to strengthen operational efficiency, enhance diagnostic competencies, and potentially reduce healthcare expenditure through timely treatment.
GE Healthcare’s Arab Health 2014 pavilion is located in the Sheikh Saeed Hall, Booth No: S3B10.
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* – http://www.markaz.com/DesktopModules/CRD/News_Single.aspx?ikey=566&Module_IKey=32
** – Revolution CT is 510(k) pending at FDA and not available for sale in the U.S. Not yet CE market, not available for sale in all regions.