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Africa and the Middle East Surges to Victory in GE Healthcare’s “Get Fit” Competition

GE Healthcare’s “Get Fit” competition has been won by Africa and the Middle East, who managed to go “healthy green” first in the race towards a healthier lifestyle. Every country in the Africa and Middle East region will now be entered into a poll on the GE Healthcare newsroom, to decide which nation will win the $20,000 donation to their regional Red Cross or Red Crescent organization.

“Get Fit” has been a global competition to see which continent could “Get Fit” fastest – inspiring people all around the world to seek healthier lifestyles by exercising or eating well to fight cancer. Each year, 12.7 million people learn they have cancer and 7.6 million people die from the disease. Evidence shows that 30–40 per cent of all cancer deaths can be prevented, and one-third can be cured through early diagnosis and treatment. Research also has found that a healthy diet and regular exercise can help reduce the risk of cancer.

Hosted on Twitter, “Get Fit” called on people to share their health pursuits, and as more people tweeted about how they are getting fitter using their country’s designated hashtag to www.ge.com/getfit, the faster their continent (Asia, Europe, North America, South America, Australasia, and Africa and the Middle East) turned from “risky red” to “healthy green” on the competition’s interactive map.

Each continent had nine colour stages to race through in a bid to “Get Fit” fastest. Due to the wide variation in Twitter uptake and access to computers across the world, the number of tweets with hashtags required to win the competition were adjusted relatively, so that continents were competing on an even playing field.

The competition received over 7,900 tweets, with the lead frequently swapping as the race towards a healthier lifestyle intensified. Poll position passed from USA to Europe, then to Asia, and finally to Africa and the Middle East, as people from all over the world tweeted on behalf of their country and continent.

The countries of Africa and the Middle East will now be entered into a poll on the newsroom to decide which country within that region will win the $20,000 donation to their national Red Cross or Red Crescent organization. Due to the ongoing food crisis in the Horn of Africa, a special “Horn of Africa” option has been be added for users who would like to see the donation go directly to that specific Red Cross appeal. All “Get Fit” tweeters and followers are invited to go to participate and choose the country they want to win the donation. Watch this space for more details coming soon!