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Arab Health 2015 Strengthens the Fight against NCDs in the Middle East

By 2030, almost 80 percent of deaths in the Middle East will result from non-communicable diseases (NCDs) or ‘lifestyle’ diseases, such as cardiovascular disease (CVD) or cancer.1 The high prevalence of unhealthy diets, smoking and lack of physical exercise, a direct result of urbanization and rising per capita income, are big contributing factors.2

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The annual Arab Health conference in Dubai gathers healthcare representatives from across the Middle East to find ways to resolve the region’s most pressing healthcare issues, all the while remaining focused on being a leader in technology and innovation. Moreover, the scale and rate of innovation is set to significantly transform the sector in the next 10 years as Healthcare continues to industrialize.

GE Healthcare has over 40 years of history in pioneering innovation in the Middle East and North Africa; it was the first healthcare provider to produce the world’s first X-ray fluoroscopy scan, the first commercially available mammography technology, the world’s first high definition CT scanner, and, more recently, the first to make available a portable 4D fetal ultrasound.

GE will continue this tradition at Arab Health by launching several of its latest technologies developed to improve healthcare in the Middle East. The SIGNA Pioneer with MAGiC* , an MR system designed to enable clinicians to scan one more patient, every hour, every day1 . Developed in collaboration with SyntheticMR AB, MAGiC is engineered to help clinicians capture six image contrasts in a single scan in one-third of the time – an industry first in workflow efficiency. With MAGiC, clinicians can manipulate images and change contrasts post scan. That’s like changing the focus on an image you already took with your digital camera – meaning fewer re-scans, less time wasted and no more regrets when it comes to contrast use. Fewer, faster scans producing quality diagnostic images is good news for patients and clinicians alike. See the infographic here.

With over 1,000 employees and 5,000 healthcare professionals trained in the Middle East, GE’s presence is as important to healthcare in the MENAT region as ever before.

For instance, at the Hajj pilgrimage of 2010, 20 GE engineers provided 24 hour assistance to 15 hospitals and medical centers near Mecca, overseeing the health of more than 4 million pilgrims. Over in the West Bank, GE was the first to install MRI technology, supporting 2.7 million people at the Palestinian Authority Ministry of Health hospitals.

GE will continue this tradition at Arab Health by launching several of its latest technologies developed to improve healthcare in the Middle East.

This year’s booth will be over 525 sq. m in area. It has been designed to mirror the hospital environment that customers encounter every day, while providing insight on the innovations that GE brings to each care setting.

As Platinum Sponsor of the event, GE Healthcare is also extending its support to the show conferences on Big Data, Leaders in Healthcare, Biomed Leaders and Radiology. Visit GE Healthcare’s pavilion at Sheikh Saeed Hall, Booth No: S3B10.

Click here to learn more about GE Healthcare at Arab Health 2015, and here for a virtual tour of the booth. Download the Arab Health mobile app for iOS or Android to help you easily find your way around the conference.

References

1 – http://www.prb.org/Publications/Datasheets/2012/world-population-data-sheet/fact-sheet-ncds.aspx

2 – http://www.who.int/mediacentre/factsheets/fs355/en/

3 – http://www.hospitalbuild-me.com/en/MediaZone/Resource-Centre/Frost–Sullivan-Report/

*SIGNA Pioneer and MAGiC are 510(k) pending at FDA.

More Information

GE Hewar Blog

Arab Health 2015

GE at RSNA 2014

WHO on NCDs

Press Kit