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Sharing Experiences of the Battle Against Breast Cancer


GE employees and The Bridge of Health Alliance were involved in an event fast approaching the status of a Hungarian tradition


John Dineen, President and CEO of GE Healthcare, and Pascale Witz, President and Chief Executive Officer, Medical Diagnostics, GE Healthcare joined the GE Pink Ribbon at the Grove Centre


GE Healthcare’s Breast Cancer Mosaic lets those who have been affected by the disease tell their own story

Every October, GE Healthcare and other charities, organizations and individuals from around the world get together to mark Breast Cancer Awareness Month, a global initiative that draws attention  to the most common cancer affecting women.

GE Healthcare’s Breast Cancer Mosaic has been active since October 2009, helping to tell the stories of women, men, caregivers and medical professionals who have been touched by breast cancer. To recognize Breast Cancer Awareness Month 2011, GE Healthcare has redesigned and relaunched its Breast Cancer Mosaic website, improving the site as a platform for providing information about the disease and introducing new social media features to help users share stories and advice.

Joy Cooke, who was diagnosed with breast cancer at the age of 39, is featured in one of the 74 articles on the Breast Cancer Mosaic: “I had a bilateral mastectomy followed by reconstructive surgeries and several rounds of chemotherapy. It is now four years later and I am doing great! I never asked ‘Why me?’ It was more like, ‘Why NOT me!’”

Other stories on the Breast Cancer Mosaic give similar reports: of women who have been diagnosed with breast cancer, undergone the trauma of treatment, but ultimately survived. These survivor’s tales, alongside stories from doctors, charities and friends and family help reaffirm the human side of breast cancer and how it changes peoples’ lives.

GE Healthcare’s general manager of mammography, David Caumartin, explains why the Breast Cancer Mosaic is important: “Sometimes it’s easy to get caught up in the mountain of statistics and science of cancer, so although these things are invaluable for making real progress in the fight against the disease, the Breast Cancer Mosaic is intended to reconnect the reader to the human impact of breast cancer.

“By giving survivors, caregivers, doctors and families a voice for their unique, individual experiences, we hope the Mosaic provides some small way to help support those who may be coming into contact with breast cancer for the first time.” GE Healthcare has been making digital mammography scanners since 1999, and one of the key ideas common in many of the Mosaic’s stories is the importance of early detection and regular screening programs.


‘Human Pink Ribbons’

GE employees from 25 countries will be hosting events around the world throughout October. Israel, Hungary, France, the UK and Belgium have already created human ‘Pink Ribbons’ to bring breast cancer to the attention of the local and national media. At a GE conference in Paris on October 6, Dr. Brigitte Sigal from the Curie Institute discussed the past, present and future of breast cancer detection and treatment, while the very next day in the UK over 100 people attended an event at the Grove Centre, GE’s Medical Diagnostics building in Amersham, Buckinghamshire. GE France will be hosting a second event on October 21 at the Champ de Mars in Paris.

In Hungary on October 2, GE employees and The Bridge of Health Alliance were involved in an event fast approaching the status of a Hungarian tradition. For the tenth consecutive year, Budapest’s Chain Bridge was bathed in pink light to mark Beast Cancer Awareness Month, a spectacle that drew attention to the importance of early detection and widespread screening programs.