As Breast Cancer Awareness Month draws to a close, it is more important than ever to remember that despite the successes of past awareness campaigns, events and fundraising, there is still a long way to go before we can declare breast cancer beat. This year, medical advances were praised, and efforts to educate and inform were redoubled. Here on the Pulse you will find surveys that elucidate public perception of breast cancer, debunked myths and misconceptions, stories from breast cancer survivors, and advice from experts around the world.
A survey carried out by GE Healthcare made some interesting discoveries. Most notably, that most women still do not know that having dense breasts, a common, normal anatomical variation, can increase the risk of developing breast cancer by four to six times.
The importance of awareness around dense breasts and increased risk was raised in a Google Hangout hosted by GE Healthcare. Sixty percent of women do not know about their breast density, and the Hangout featured a panel of experts discussing the issue and answering questions from Twitter. A Q&A with Dr. Jessie Jacob, who featured on the Hangout panel, examines the issues raised in the Hangout in greater depth.
Linnea Harrington, young wife and mother of two, had no family history of breast cancer before being diagnosed. This month, Linnea shared her story with us and gave valuable advice about how to seek medical advice about dense breasts.
Over in China, the Pink campaign took off to with great fanfare at the Facekini event where celebrities and the public ran to raise funds and awareness, all while wearing the iconic Facekini. In addition, free breast cancer screening events were held around the country.
Wrapping up the month’s efforts was a Twitter chat that saw participation from several healthcare professionals and breast cancer survivors, discussing the most important things to know about breast cancer and answering questions put forward with the hashtag #tacklingcancer.
Breast Cancer Awareness Month may be over, but the conversation doesn’t end here. Follow #tacklingcancer on Twitter and spread the message that, at the end of the day, you are your own best advocate.