Lockey Maisonneuve was the guest speaker at the BCM Talk that took place during a one-hour live social video streaming session
The BCM Talks (#BCMTalks) form part of an ongoing campaign by GE Healthcare to increase the awareness around breast cancer and other conditions.
“Grace and dignity at all times. Be kind to yourself and be compassionate.”
That was the message breast cancer survivor Lockey Maisonneuve urged listeners to take from her BCM Talk that took place yesterday during a one-hour live social video streaming session, which served to increase awareness around breast cancer and what social media can do to spread this message.
Here, Lockey stressed the importance of looking after yourself and making sure the care being administered was agreeable and sufficient for the patient’s needs. More importantly, she told the audience it was ok to say ‘no’ and to speak out if there was something that was troublesome.
The core of Lockey’s experiences centered on how her diagnosis and subsequent management of her breast cancer affected her self-esteem and raised issues concerning her overall body image. Often overlooked, Lockey identified this challenge as a significant barrier in staying positive mentally and offered her insights as a trainer and coach in how to control these thought patterns.
The talk also gave the audience a chance to put their questions to Lockey in which she was able to share her experiences and offer advice to those who may be undergoing a similar situation. “I was diagnosed after a mammogram session. If I didn’t have that mammogram I probably wouldn’t be here right now,” she said. “I’m often asked if I think these mammograms are important. My answer is yes they are. Do I think that early detection is important? Unquestionably yes.”
“The best advice I was given was, ‘One day at a time. One step at a time.’ I began my journey with breast cancer knowing this and it helped me tremendously.”
The session kicked off a series of initiatives throughout October—Breast Cancer Awareness Month—with the specific goal of increasing awareness around breast cancer and what social media can do to spread this message.
The session also served as a source of encouragement to other women fighting breast cancer, along with their families and caregivers.
The BCM Talks (#BCMTalks) form part of an ongoing campaign by GE Healthcare to increase the awareness around breast cancer and other conditions. Through a series of initiatives hosted on multiple online and social media channels throughout the year, the aim is to empower the individual into taking meaningful action in contributing to the knowledge base of users worldwide. In doing so listeners are hopefully left with feelings of support, reassurance, and positivity.
The BCMTalks falls under GE Healthcare’s Breast Cancer Mosaic campaign, where a dedicated site has been created to share stories from breast cancer survivors, family members and physicians to increase awareness around breast cancer and to inspire those who are going through a difficult time.
‘Is My Cancer Different?’ is another web resource designed to provide education about the importance of asking questions for those diagnosed with cancer, and inform those about how individualized cancer diagnostics and treatments can help drive positive outcomes.
GE Healthcare has also tried to connects people through the power of music and social media as its musical initiative ‘Give a Little Beat' was a first in the healthcare industry. By visiting www.givealittlebeat.com, users are able to share and listen to songs from the online jukebox, in support of breast cancer patients and to raise awareness about the disease.
All these initiatives naturally fall under the #GetFit umbrella. Now in its 3rd year, the competition encouraged individuals to share their healthy lifestyle choices on Twitter, Instagram Weibo, Facebook and Pinterest using the #GetFit hashtag; reinforcing the importance of a positive healthy lifestyle in cancer prevention.