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GE Healthcare Initiative Powered by Spotify Gives a Little Beat for Breast Cancer

Users

Users will be able to share and listen to songs in support of breast cancer patients and to raise awareness about the disease. 

For as long as music has existed, it has been a powerful tool used to uplift spirits and express emotions. Music is a universal language: it cuts through geographical, and cultural barriers to express powerful feelings. It is also an amazing tool against disease.

When someone has a serious health condition, his or her state of mind is an extremely important factor in fighting the disease. Music can inspire, uplift and calm the spirits of those who need it most, and can be a great comfort during procedures and treatments.  Music therapy used by healthcare professionals to promote healing and enhance quality of life for their patients, to encourage emotional expression, promote social interaction and relieve symptoms depending on each patient.

According to the American Cancer Society, there is evidence that alongside conventional treatment, music therapy can help to reduce pain and relieve chemotherapy-induced nausea and vomiting. It may also relieve stress and provide an overall sense of well-being. Some studies have found that music therapy can lower heart rate, blood pressure, and breathing rate.1,2

Conscious of this, GE Healthcare is launching a pioneering initiative to connect people through the power of music and social media. The GE Healthcare Jukebox, powered by Spotify (the leading digital music service), is an opportunity to share inspiring music with people around the world, whether they are going through breast cancer themselves or if they know someone who is.

Through the website, www.givealittlebeat.com, or the Facebook app anyone can submit a song or listen to any of the songs included in the Hope, Love, Party and Shout playlists. Users can post their favorite tracks on the Jukebox and form part of the collaborative playlist, and can listen to the beautiful and inspiring songs on the playlists already available! It’s a chance to think about melodies that strike a chord inside everyone, that help to be stronger and overcome any obstacle. Share your favorite 80’s tune, the song you wake up happy to, the jazz piece that inspired you or the dance anthem that never fails to get you up on your feet on Spotify now!

GE Healthcare’s Jukebox is just getting started: the ‘Give a Little Beat for Breast Cancer’ campaign is the first of many inspiring projects powered by Spotify that will be released in the upcoming months.

1American Cancer Society. Music Therapy. Retrieved Oct, 18 2012 from http://www.cancer.org/Treatment/TreatmentsandSideEffects/ComplementaryandAlternativeMedicine/MindBodyandSpirit/music-therapy

2BreastCancer.Org. Music Therapy. Retrieved Oct, 18 2012 from http://www.breastcancer.org/treatment/comp_med/types/music