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GE Healthcare’s Ultrasound Business Strategy: Key Insights

According to a recent report by an independent research organization, GE was named a leader in the US ultrasound market last year. The company is flattered by the acknowledgement of its hardworking people and while it will not comment on the figures behind the report, invites you to listen to Paul Mullen, Chief Marketing Officer for GE Healthcare’s Ultrasound Business as he shares key insights about the company's ultrasound business strategy and the reasons behind its success.