The competitive healthcare imaging market is always looking for better and more efficient ways to improve care for patients around the world.
Until now, many healthcare providers who decided to expand their services had to rely on breast imaging equipment that provided limited service and support capabilities, and lacked reliable track records in breast imaging.
The demand has increased for breast imaging facilities capable of performing complimentary breast imaging exams like breast imaging ultrasound, breast MRI and molecular breast imaging (MBI). Hospitals dealt with extra hassles, ensuring working compatibilities between different manufacturers and having to depend on multiple vendors to provide the equipment they needed.
GE has designed for these compatibility issues, developing products within each segment of the established North American Breast Imaging Equipment market and providing equipment for seamless breast at every stage of diagnosis and treatment. Their competitive equipment was one of those examined by independent analysts in Frost & Sullivan in an investigation on breast cancer imaging equipment.
Roberto Aranibar, Industry Analyst at Frost & Sullivan, conducted the market research, which evaluated all manufacturers that provide breast imaging equipment to healthcare facilities. “GE Healthcare is the only manufacturer that offers products within each segment of the established North American breast imaging systems market,” he explained.
Dr. Kathy Schilling, M.D., Medical Director at the Christine E. Lynn Women’s Health and Wellness Institute at Boca Raton regional hospital stated, “The scope of services, variety of equipment and commitment to the customer offered by GE has significantly impacted the efficiency and comprehensive nature of our practice at the Center for Breast Care. GE has given us the ability to integrate a multiplicity of diagnostic tools to optimize breast cancer detection. Our patients thereby benefit with a personalized breast evaluation. We congratulate GE on their achievements and the recognition awarded by Frost and Sullivan.”
Frost & Sullivan’s main objective was to determine which manufacturer offers the broadest and most comprehensive portfolio of breast imaging systems. Aranibar’s team compiled information from different companies and based their research on five important points: the breadth of product line, the size of the customer base, the impact on customer value, the impact on market share and the breadth of applications and markets served. According to Aranibar, the research was conducted over a period of 3 to 4 months and involved interviews with dozens of manufacturers’ that covered product portfolios and key market trends and estimates.
GE Healthcare boasts over 17,000 mammography systems, giving the company an impressive customer base. The insight involved in creating a user-friendly system which is designed to allow healthcare providers to save time and cut costs is crucial in customer satisfaction. Aranibar stated: “The facilities having all of their breast imaging equipment provided by a single manufacturer makes integration of all the equipment more seamless when the use of multiple modalities is required.” He thinks it’s likely that other companies would also try to extend their current product lines to cover more product segments of the market in order to maintain competitiveness.