Cancer is a leading cause of death around the world, and its incidence continues to rise. Each year, 12.7 million people discover they have cancer and 7.6 million people die from the disease. Evidence shows that 30–40 per cent of all cancer deaths can be prevented, and one-third can be cured through early diagnosis and treatment. Research also has found that a healthy diet and regular exercise can help reduce the risk of cancer.
That’s why at GE Healthcare we’re running an online initiative for the second year to encourage people to #GetFit and join the fight against cancer. The #GetFit challenge aims to inspire people all around the world to seek healthier lifestyles by exercising, eating well and engaging in other activities that foster health — and share their choices using social networks.
Game on! Participants in GE Healthcare’s #GetFit competition require Internet access and a Twitter, Facebook or Sina Weibo account in order to play. By tracking progress against specific health challenges or by posting comments about healthier lifestyles (eg. cycling to work, cutting out smoking, eating a healthy meal), individuals and teams in every country will compete against one another while accumulating “healthy” points and badges. #GetFit ambassadors – real, inspiring people who have committed to healthy living and/or individuals who have made strides in the fight against cancer – will cheer players on and share their personal stories.
At the end of the six-week challenge, on Friday, September 28th, the player and teams with the most points accumulated will be announced as the #GetFit champions. Ultimately, everyone wins – as people across the world join together to help to spread cancer awareness.
So, what are you waiting for? Ready, Set…Go! What are you doing to live a healthier life today?
Second annual #GetFit campaign uses Twitter, GE’s HealthyShare on Facebook, and Sina Weibo to promote cancer prevention through healthier lifestyles