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Healthymagination – Two Years and Growing

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Dr. Liew continues to work with keystakeholders, including the Malaysian Ministry of Health, to expand use of the health-saving technology

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The combination of Clarient with GE’s strength in diagnostic imaging, helps oncologists better predict, at lower cost, which treatment choice is best for an individual patient

Today, GE releases its healthymagination 2010 Annual Report, its second annual global report for GE’s $6 billion commitment to provide better health for more people at lower cost.

During the first two years of this six-year commitment, GE has validated 43 products and services, invested $2.2 million and touched over 243 million lives. Let’s explore the story behind the numbers to further understand the depth and reach of GE’s impact on one of the world’s toughest challenges: global health.

Welcome to the Revolution for Healthcare Globally

No doubt, healthcare technology can play a key role as we work to provide a better future for everyone. Over the past year, GE introduced technologies that are revolutionizing healthcare, and making a difference each day to medical professionals and patients across the world.

The combination of Clarient – a leading player in in-vitro cancer profiling acquired by GE in October 2010 – with GE’s strength in diagnostic imaging, helps oncologists better predict, at lower cost, which treatment choice is best for an individual patient. With cancer becoming the leading cause of death globally and an estimated 12 million deaths due to this disease, Clarient’s vision of bringing clarity to  such a complex disease has touched the lives of more than 500,000 patients to date.

Vscan has also the power to change healthcare. Dr. Liew Houng Bang, director of cardiology at Queen Elizabeth Hospital in Kota Kinabulu, a provincial capital of East Malaysia, saw in Vscan a tool that “will transform the way we practice.” The pocket-sized, portable, battery-powered ultrasound scanner enables trained clinicians to solve the issue of accessibility. “With nowhere to recharge Vscan, the battery life allowed me to examine at least 50 patients, and I identified a few new cases of rheumatic valve disease,” said Dr. Liew.

Centricity Advance, a fully integrated Electronic Medical Records (EMR), practice management and patient portal, is enabling greater adoptionof EMRs in primary care physician and small specialty practices, where adoption of EMRs has been slow due to the costs and extensive training requirements of  more complex EMRs designed for larger organizations.

By investing in these and other cutting-edge technologies, GE is redefining the boundaries of what’s possible in healthcare.

Driving Innovation

Through `reverse innovation’ – a new model of product development that empowers local teams to develop technologies in their country, for their country – GE is helping to improve healthcare in developing markets. For example, the $500 MACi cardiology device for India, which allows physicians to give scans for the cost of a bottle of water as well as the Brivo CT for China, which brings lower-cost CT technology to hospitals that weren’t able to afford it before.

But collaboration also is essential to drive innovation, says GE. The healthymagination commitment extends to partnerships with organizations, companies, and governments aligned with GE’s vision. For example, in Saudi Arabia GE is partnering with the Ministry of Health to make a significant impact on the country’s health delivery system by advancing technology, training and chronic care management, with a specific emphasis on cardiac and women’s health. Similarly, GE is working with Grameen Bank to improve existing health systems in rural Bangladesh, while supporting a microloan business model that can be replicated in other third-world countries. GE has also collaborated with The Economist Intelligence Unit to study aging in Japan and have launched a new business strategy to support Japan’s rapidly aging society through smaller medical devices that help treat chronic disease in the home.

Walking the Talk

GE healthymagination also aims to help people improve the quality and reduce the cost of the healthcare they receive. In partnership with MedHelp, the Company launched a series of mobile apps that are empowering people to take control of their health in a way that only mobile can. For instance, the Moody Me app allows people to track their mood throughout the day and note what affects it. By tapping into their camera phone, Moody Me users can take pictures of things that make them happy or sad to see what triggers changes in mood. Users can also record things like medications to see how effective treatments are.

Along with Healthline Networks, GE developed BodyMaps, 3D online models of the human body so that patients have a learning tool that can be easily accessed before, during or after a visit to a doctor. The more people understand their bodies, the more proactive they become in managing their care and making informed treatment decisions.

Finally, HealthAhead, launched in 2009, is a GE initiative to partner with GE employees and their families, helping them live and work in the healthiest ways possible. Side benefits of the program are fewer health-related absences and higher-quality healthcare at lower costs.