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In 2025, Will Cancer Be Cured? 74% of People Say Yes

A new global study* surveyed 4,000+ people across 9 countries, exploring perspectives on breast cancer with an emphasis on understanding awareness around dense breast tissue and risk factors. 74% of people surveyed believe that cancer will be cured in the next 20 years – but we still have a long way to go to achieve this.

By working together, we can raise awareness and break down barriers to help more patients receive quick and accurate diagnosis. This Breast Cancer Awareness Month (BCAM), read what people across the globe said about this disease and our progress, and share with someone else you care about and who might want to see this information.


*Research Methodology

The research was conducted by Millward Brown during May and June 2015 across 9 countries – Australia, Brazil, China, India, Indonesia, Japan, South Korea, UK and USA.  A nationally-representative sample of 500 adult respondents (18+) in each country (including a boost of about 200 women per country aged 40-70 years) participated in the research via a 15-minute online survey, after being invited through a password-protected web link.  The respondents were drawn from one of the largest global online consumer panels in the world and thoroughly pre-screened to ensure they met the specific quality demands of the project. The composition of the final pool of participants was controlled in each country through thorough checks on demographic and other information in order to reach a unique, genuine and representative audience in each country.