Abu Dhabi, United Arab Emirates —Today GE Healthcare is bringing together industry experts and the media for the third annual Middle East Media Summit. The summit will highlight the importance of strong and strategic partnerships in addressing the challenges faced by the healthcare sector in the region. The event will feature a detailed overview of the state of healthcare in the region, as well as a comprehensive review of new technologies that can help address pressing healthcare issues.
"The Middle East region faces unique healthcare challenges ranging from the preponderance of lifestyle diseases in the Gulf Cooperation Council countries — such as obesity, diabetes and stress — to the lack of adequate healthcare infrastructure in some emerging markets," said Aziz Koleilat, general manager of GE Healthcare for the Middle East."Today, tangible changes in healthcare delivery are led by public and private partnerships that are focused on earlier healthcare. It is an accepted fact that rising healthcare costs can be managed if diseases are diagnosed earlier and treatment options provided when they can be more effective. The summit will further explore this through discussions on partnership building and performance solutions."
Central to the discussions will be GE’s healthymagination initiative, which is focused on continual development of products that reduce costs, increase access and improve the quality and efficiency of healthcare delivery around the world.
Another theme of the summit will be the importance of healthcare research and development. "Innovation is critical to the earlier detection and management of diseases and ensuring good health in a fast changing world," Koleilat said. "Along with the governmental emphasis on investments in healthcare innovation, the private sector must also invest more in R&D."
GE Healthcare has an established presence across the Middle East, partnering with healthcare providers in the private and public sectors. In addition to providing the latest diagnostic and medical technologies, GE also has structured training programmes to boost the skills of healthcare professionals in the region.