The eyes of the football nation turn to the National Football League (NFL) Draft on April 25, where every team will look to build for both present and future. Here teams select the future stars of the NFL from a pool of eligible college football players.
Those fortunate enough to be chosen enter an industry in which physical fitness and player safety are at the top of mind. That’s why in March this year, the NFL and GE launched a a four-year $60 million project designed to speed up diagnosis and improve treatment for mild traumatic brain injuries and stimulate new research and innovation in the field. The initiative includes a research and development program to evaluate and develop next generation imaging technologies as well as a two-year open innovation challenge to better understand, diagnose and protect against mild traumatic brain injury.
“GE is a leader in developing sophisticated diagnostic imaging technology, but for all the advances in science, our knowledge of the brain is far behind what we know of nearly every other organ in the body,” said Jeff Immelt, GE chairman and CEO. “With this partnership, we will advance our research and apply our learning to sports-related concussions, brain injuries suffered by members of the military and neurodegenerative diseases such as Alzheimer’s and Parkinson’s.”