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Painting the World Pink with the Pink Ribbons Campaign


One of the entries in the GE photo competition

The second week of the Pink Ribbons campaign has been truly inspiring. Through this campaign, thousands of GE employees around the world are becoming ambassadors for change: making an effort to impact collegues, family members and friends during Breast Cancer Awareness Month.

The mission is clear: to raise awareness on breast cancer, bring strength through education and early detection, and to celebrate survival. To do this, employees are forming human pink ribbons as the campaign travels to their countries and sharing their efforts with the world. This week, the campaign visited Finland, Greece, Germany, the Netherlands and Hungary.

Healthy living and the importance of exercise is also a big part of breast cancer awareness and a great way to encourage people to be involved. GE teams have shown extraordinary drive during this past week, with exercise events in Europe.  In Zurich, the GE team organized the Pink Ribbon Charity Walk 2012. Around 2,500 participants completed the four-kilometer course around the Letzigrund Stadium.  “We really had a lot of fun together”, reported Petra Mayer, co-leader of the Women’s Network in Central Europe and GE organizer. “The local press reported on the run and as a result, we have made our contribution to stimulating the discussion about early diagnosis and the possibilities of early detection of breast cancer.”

Race for the Cure was held in Frankfurt, with a record-breaking 7,500 plus participants, and the dreary weather didn’t stop the 8th Avon Women's Run in Munich, where around 2,500 runners drew attention to the theme of breast cancer and also produced reports in the local media.

The powerful message has inspired GE employees to participate in a Pink Ribbon competition, sharing endearing images of friends, families and coworkers coming together to form original pink ribbons against breast cancer. The collection, which can be viewed on GE Healthcare’s Flickr page, is an imaginative mix of people who care about one another, showing their involvement and their support for the cause.