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GE Becomes Official Marketing Partner of the PGA Tour


Jim Furyk, 2010 PGA Tour Player of the Year

At the recent Arnold Palmer Invitational golf tournament in Orlando, FL, GE and the PGA TOUR announced a three-year Official Marketing Partnership that advances GE’s healthymagination commitment in local communities by bringing PGA TOUR players and consumers together with GE innovations that increase access and improve quality and efficiency around the world.

GE has become the Official Medical Diagnostic Imaging Equipment Sponsor and Official Electronic Medical Records Management Solutions Sponsor of the PGA TOUR, Champions Tour and Nationwide Tour. Through the PGA TOUR sponsorship, GE will share high-tech innovations – like ultrasound, MR and Lunar body composition testing – with millions of consumers.

As a part of the partnership, Healthymagination innovations will be showcased in a GE Pavilion at eight PGA TOUR events in 2011 – on the course through on-site exhibition and for audiences watching at home. The PGA TOUR events, following the Arnold Palmer Invitational, include:

  • Wells Fargo Championship in Charlotte, NC from May 2-8
  • Crowne Plaza Invitational at Colonial in Dallas/FT Worth, Texas from May 16-22
  • AT&T National in Philadelphia, PA from June 27-July 3
  • The Greenbrier Classic in West Virginia from July 25-31
  • The Barclays Classic in New York, NY from August 22-28
  • The Deutsche Bank Championship in Boston, MA from August 29 – September 4
  • THE TOUR Championship presented by Coca-Cola in Atlanta, GA from September 19-25

The GE pavilion will feature interactive technology and activities for fans, including:

  • Golf Swing Analyzer– Showcases the mechanics behind your golf swing, focusing on muscle use
  • Swing Upload Zone– Enables uploading of fans’ swing analyzer videos to Facebook and email
  • Body Composition Scanning– Provides a body composition analysis on GE's Lunar technology
  • Healthy You– Offers a self-guided educational experience that includes topics such as golf instruction, fitness and nutrition

Additionally, GE’s Lunar technology will be made available to players on the PGA TOUR and Champions Tour. This technology provides a detailed analysis of bone health and body composition, providing athletes a better understanding of how diet, lifestyle and exercise programs are influencing their body’s make-up. 

Watch the videos from Mike Barber, VP of healthymagination, Laura Stoltenberg, GM of GE Healthcare’s Lunar business and PGA pro Jim Furyk to hear their comments on the partnership and what it means to bringing better health to more people.


Jim Furyk, 2010 PGA Tour Player of the Year