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GE’s Pink Ribbons Make Their Mark for Breast Cancer Awareness Month 2011


GE employees from around Dubai marked Breast Cancer Awareness Month with this striking pink ribbon display


Over 350 GE France employees and customers gathered to form their own human pink ribbon

Now in its third week, Breast Cancer Awareness Month has already witnessed multiple ‘human pink ribbons’ appearing around the world, as GE employees get together to raise awareness for breast cancer and the importance of early detection.

On an unseasonal sunny October day over 250 employees from GE Healthcare and GE Energy in Waukesha, Wisconsin met to form their GE Pink Ribbon and held a healthy walk around the site’s lake. In a show of support for the event Ginny Finn, executive director of After Breast Cancer Diagnosis (ABCD), and local NBC affiliate weatherman Scott Steele attended the event and spoke on behalf of women diagnosed with breast cancer. 

Over 250 GE employees marked Breast Cancer Awareness Month in Dubai, holding up bright pink boards to create a stunning human pink ribbon on October 12.

In Canada on October 14, more than 100 GE staff met with the Hazel McCallion, the mayor of Mississauga, a city in the Toronto metropolitan area, for GE Canada’s 5th Annual Women’s Network Event.

Elsewhere, Chinese celebrity Adele joined 30 GE employees and 70 dancers to create a ‘flash mob’ dance event at the Sanlitun SOHO, Beijing, on October 15. The online video of the event soon went viral, having been viewed by 220,000 people in just four days.

Employees in Salt Lake City were joined by the Susan G. Komen foundation, where representatives spoke at a company meeting, before forming their own pink ribbon.

In Europe almost 100 GE Spain employees gathered in Madrid on October 21 to show support and create awareness about breast cancer. In Paris, over 350 GE France employees and customers — all dressed in pink T-shirts and caps — gathered in the Champs de Mars in the shadow of the Eiffel Tower to form their own human pink ribbon.

For the remainder of October we will see more events taking place around the world, including Berlin, Los Angeles, Boston, and South Africa.