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GE Pink Ribbons Go Global


The images shown here highlight one of the first GE Global Pink Ribbon events, from GE employees in Israel.

Each October the world comes together to mark Breast Cancer Awareness Month, a global initiative that seeks to draw attention to breast cancer issues and educate women across the world about the importance of early detection. Breast cancer accounts for 16 percent of all female cancers, and is the most common cancer affecting women. Estimates from the World Health Organization indicate that 519,000 women died of breast cancer in 2004.1

As part of Breast Cancer Awareness Month 2011 (BCAM), GE Healthcare is hosting ‘GE Global Pink Ribbon’ events in 25 countries over the next four weeks. GE employees from the US, Brazil, Canada, the UK, France, Germany, Turkey, UAE, India, China and Japan will come together to form ‘human ribbons’, helping to raise awareness for the issues surrounding breast cancer.

Across the globe, and particularly in middle- to low-income regions, women often find it difficult to access the appropriate screening facilities and trained medical staff that would otherwise help earlier detection of breast cancer in many cases. Developing countries bear a disproportionate burden for breast cancer, making up an estimated 69% of breast cancer deaths.1 BCAM aims to tell the world about these barriers and change prevailing attitudes.

Throughout October, GE Healthcare will be posting news stories with updates and images from the events taking place 

1-. Source: WHO Global Burden of Disease, 2004