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Pintherapy, A New Way of Sharing Hope with Cancer Patients

GE's

GE's Cancer Pintherapy Board shares the experience of women and men that participated in the Breast Cancer Mosaic, videos and messages from cancer survivors and inspirational quotes to repost.

Pinterest is an up-and-coming social media platform that has seen its users multiply in the last few months; according to comScore data,the network achieved 11.7 million unique users in January 2012. This social network that allows users to pin and re-pin images and short messages to their personalized message boards, achieved  popularity alongside other social media platforms such as Instagram or Tumblr, which are also very popular with people that enjoy sharing through images.

Pinterest has bet on images being worth a thousand words. In many cases, for the millions of users that share thoughts through the network, one powerful image can help to share exactly how they are feeling. GE’s Cancer Pintherapy Board is one such example of sharing and inspiring through pictures on Pinterest. This board shares the experience of women and men that participated in the Breast Cancer Mosaic, inspirational videos and messages from cancer survivors and inspirational quotes to repost. It also contains relevant information, collected through the ‘Is My Cancer Different’ site, where patients can find out more about the disease.

Through the Cancer Pintherapy Board, cancer survivors, family members and friends can help remind cancer patients that they are not alone.

To further support the sharing of what others have to say about the fight against cancer, GE has launched a new Pinterest board called Pinspire sharing of pins from cancer patients and survivors around the world. Users can pin for themselves or in honour of someone they know. The Pinspire board will feature a new cancer journey each week. 

Through

Through the Cancer Pintherapy Board, cancer survivors, family members and friends can help remind cancer patients that they are not alone.