GE Healthcare booth at Arab Health 2012
At Arab Health this week in Dubai, GE Healthcare showcased its medical imaging technologies to more than 70,000 healthcare professionals from around the world. The increasing size and importance of the conference reflects a consistent focus on strengthening the healthcare infrastructure across the region.
By 2015, the Middle East and North Africa are projected to spend US$125 billion on healthcare as the population reaches 233 million. At 3.8%, the healthcare expenditure of the Gulf Cooperation Council (GCC) region as a percentage of GDP is well below the global average of 10%. Adding pressure to regional healthcare costs is the increasing incidence of lifestyle diseases, with all of the countries of the GCC currently exceeding the global average obesity ratio for men and women.
GE has been engaged in the Middle East since 1930, demonstrating a deep and longstanding commitment to healthcare in the region. Its global healthymagination, which aims to reduce the cost of healthcare while increasing access to high quality care, is highly relevant in the Middle East and North Africa, as it addresses the challenges lifestyle-related diseases and rising healthcare costs.
“Our long-term partnerships in the region have been central to bringing our advanced technologies to the people,” said Aziz Koleilat, general manager for the Middle East region at GE Healthcare. “We continue to build on regional private and public partnerships through our participation at Arab Health.”
This year, GE Healthcare has its largest-ever presence at Arab Health, highlighting comfort and usability for patients and providers, enhanced workflow and productivity for physicians, and high value to a diverse customer base with different needs across different geographical and clinical settings.
At the event, GE Healthcare announced two large agreements from Saudi Arabia:
King Fahad Medical City (KFMC)
A major tertiary medical complex, selected GE Healthcare to operate its new Healthcare Learning and Simulation Center. The agreement is the KFMC’s latest extension of an ongoing collaboration with GE Healthcare, which in 2011 delivered high-fidelity training simulations for intensive care, emergency medicine, obstetrics and general surgery. In 2012 KFMC and GE Healthcare plan to add courses in leadership, clinical and technical education.
An investment organization focused on knowledge-based investments, signed a memorandum of understanding with GE Healthcare to help with Wadi Jeddah’s establishment of a radiopharmaceutical plant and positron emission tomography (PET) imaging facility, on lands located within King Abdul Aziz University Hospital campus in Jeddah. GE expects to extend its expertise in design, supply and maintenance of advanced healthcare equipment for the facility, as well as provide strategic advisory services, medical equipment planning, financial engineering, clinical training, management education and performance improvement support.
See this video from Arab Health 2012 with GE Healthcare CEO John Dineen as he talks about the increasing significance of the region to the company’s global business.