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The Future is Pink: Breast Cancer Awareness Around the World

Songs, human ribbons, sharing experiences and making amazing tribute videos: this week’s Pink Ribbons Campaign has had it all, with participation from GE employees and volunteers from around the world to spread awareness about breast cancer and the importance of screening and early diagnosis.

Breast Cancer awareness month highlights the importance of early detection through regular checkups. More than 400 GE employees in India decided to lead by example, listening to breast cancer survivors and participating in a wellness walk. Male colleagues worked on an endearing tribute to the women in their lives, stressing their importance in their families’ lives and how important it is to take care of themselves.

In Saudi Arabia the Pink Ribbons campaign was led by young people: 500 students from Preparatory Year Deanship and King Saud University gathered to create a human pink ribbon and release pink balloons to show their support to breast cancer patients.

Brazil’s pink ribbon was done on a balcony that could fit all those wishing to participate. Their guest speaker and writer, Mirela Janotti spoke about her book ‘Força na Peruca’ (‘The Power in the Wig’) where she talks about cancer in a fun way, sharing her experience with the disease.

Fighting breast cancer one song at a time

The categories for ‘Give a Little Beat’ have quickly filled up with party hits, acoustic melodies and tunes that inspire laughter and connection with people who want to share the music that moves their spirits, bringing together songs like Beyonce’s ‘Single Ladies’ with Aretha Franklin’s ‘Say a Little Prayer’ or Anni B Sweet’s ‘Take on Me’.