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Top Five Highlights from RSNA 2010

GE

GE Healthcare's FlashPad

RSNA 2010 is winding down. Within a matter of hours, attendees will be on planes and trains returning to their homes, and an army of workers will be breaking down the entire contents of McCormick Place and loading it onto trucks. So as we pack it up for another year, we thought we would call out some of our favorite things from this year’s event.

Low CT Dose Is High on the Agenda

One of the main topics for discussion at RSNA this year has been the industry’s efforts to reduce CT dose. GE Healthcare has been dedicated to reducing dose for over two decades — our ASiR reconstruction technology reduces dose by 40-50 percent. But this year GE Healthcare is talking about its newest technology: Veo. Veo is currently pending 510(k) approval in the US and is already available in Europe and Asia.

Ken Denison, CT dose leader at GE Healthcare, says: “In addition to the impressive new technology, GE Healthcare is introducing new training, services and education programs to help physicians provide the right image, at the right time and at the right dose every single time when using computed tomography procedures.”

Watching the World’s Health

Health data isn’t always presented in the most accessible way, but GE Healthcare has been showcasing new visual infographics that demonstrate the connections between socioeconomic information and healthcare provisions across the world.

Using data supplied by The Organization for Economic Co-operation and Development, GE Healthcare has mapped a selection of key national health indicators, such as health spending per capita, number of hospital beds and even the ratio of CT and MRI scanners per million population. The interactive presentations allow users to compare three major health outcomes and 11 contributing factors for 40 countries across the world.

The interactive visualizations also provide an opportunity for RSNA attendees to contribute their views on the state of healthcare delivery, the adoption of latest medical IT technologies and the impact of social media and mobile applications on the healthcare industry.

Brad Levin, marketing director for Healthcare IT at GE Healthcare, says, “The data visualizations really show the power of GE’s healthymagination program and how we are delivering better care to more people.”

Women’s Health and the Importance of Early Diagnosis

It’s a sad fact that one in every seven women in the USA will be diagnosed with breast cancer in their lifetime. Early diagnosis of breast cancer is as important as effective treatment, and GE Healthcare is constantly working to produce better products to assist healthcare providers in diagnosing breast cancer as early as possible. Canan Oszoy, marketing leader for GE Healthcare, knows the pain that breast cancer can inflict. “Two members of my family are currently being treated for breast cancer, so it is a subject that is close to my heart, more than just a professional interest.”

RSNA 2010 has featured multiple devices from GE Healthcare that are designed to help physicians recognize the signs of breast cancer. GE’s Senograph mammography systems, magnetic resonance systems, logic ultrasound system and molecular breast imaging offer new possibilities for noninvasive breast cancer detection.

Providing a holistic approach to women’s health is one of GE Healthcare’s main objectives, and osteoporosis is another disease that primarily affects women. GE Healthcare’s range of bone mineral density measurement equipment, iDXA, assists physicians in diagnosing osteoporosis as early as possible.

X-ray Goes Wireless

Anne LeGrand, vice president and general manager of X-Ray at GE Healthcare, has been impressing the RSNA crowds with demonstrations of the company’s new wireless digital X-ray detector — the FlashPad.

The FlashPad is a reliable, long-term investment for future radiography and fluoroscopy systems aimed at radiology departments that are looking to make the switch to digital. The FlashPad’s handles make it easy for technicians to place within a variety of equipment, and the use of ultra-wideband frequencies avoid interference with other devices.

It is equipped with GE’s advanced X-ray detector technology, and its design maintains high image quality at low dose levels.

“FlashPad is a byproduct of direct customer feedback on the challenges facing radiology departments all over the world,” LeGrand says. “This innovation is a great way for any radiography department to go digital today with an affordable investment.”

Tales from the Technology Pavilion

The show has hosted some extraordinarily innovative technologies, but one of the most ingenious concepts on show has little to do with circuit boards or advanced electronics. At the GE Technology Pavilion, GE Healthcare’s Bob Schwartz has been discussing how the company’s medical products can better integrate with the patient’s human experience and interaction with medical devices.

The ‘Magic of Science and Empathy’ initiative is GE Healthcare’s own drive to connect the functional features of its products with emotional benefits. “We look to meet the healthcare industry’s unmet needs,” says Schwartz, General Manager of Global Design at GE Healthcare. “We realized that sometimes the answer lies not in technological achievement but in greater empathy and understanding.”

“What we set out to do is to ask ‘what is the human experience people have with our products?’ When you approach a medical device it is one of the most emotional experiences you can have, but the medical devices themselves and the environments they are in are often devoid of emotion.”

Bob and his team have set out to create devices that have a more human touch. “We have created a set of images, forms, textures and materials that are intended to inspire designers around the world create products that embrace you and tell a story.”