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GE Healthcare Competition Gets People Tweeting About Cancer Prevention

“Most people know about cancer, but don’t understand how preventable many cancers are — and how the choices they make in their day can impact their incidence rate or potential survival rate,” says John Dineen, CEO of GE Healthcare.

During June and July, GE Healthcare wants people to “Get Fit” by taking part in a digital competition that combines Twitter, an interactive map and a bit of competitive spirit to generate buzz about cancer prevention.

Participants need only to have access to the internet and a Twitter account. They simply ‘tweet’ a comment about what they are doing to strive for a healthier lifestyle — e.g., cycling to work, cutting out smoking or eating a healthy meal. To be recognized as part of the “Get Fit”competition, each tweet must include the specific “Get Fit”hashtag for the participant’s country, which can be found on the “Get Fit”web page at http://www.ge.com/getfit. As long as the hashtag is included in the tweet, then it doesn’t matter which language is used for the tweet.

The winning continent will be the first to turn its cells green, or the continent that has progressed furthest down the color spectrum outlined on the map. At the end of the competition, an open vote will be held to determine which country on the winning continent will receive a $20,000 donation to the Red Cross or Red Crescent Society operating in that country.

The World Health Organization reports that nearly 30 percent of all cancer deaths can be prevented, and research confirms that a healthy diet and regular exercise can help reduce the risk of cancer. For information about activities that people can do to potentially reduce their risk of cancer, refer to this article on the GE Healthcare Newsroom.