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World Cancer Day: Raising Awareness and Building Communities

GE

GE employees show their support to the fight against breast cancer in Paris.

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By visiting www.givealittlebeat.com, users are able to share and listen to songs in support of breast cancer patients and to raise awareness about the disease. 

One of the greatest weapons against cancer is information. GE Healthcare runs a number of successful global campaigns that allow people from all over the world to share their story, show their support to those whose lives are affected by cancer and spread the word on the importance of early diagnosis;

Breast Cancer Mosaic has been active since October 2009, helping tell the stories of women, men, caregivers and medical professionals who have been touched by breast cancer.

In addition to the Breast Cancer Mosaic, GE Healthcare recognizes that each cancer case requires individual, customized treatment, an idea captured by “Is My Cancer Different?” This online resource provides cancer patients with informative content and insights from leading health experts about the benefits of molecular testing and personalized treatment options for a variety of cancers, such as breast, lung, prostate and colorectal.

#GetFit, a Campaign to Beat Disease is a campaign that travels the world annually through social media sites. GE Healthcare launched the worldwide campaign with the help of international ambassadors and GE employees to spread an important message: eating healthy food and doing regular exercise lowers the chances of getting cancer, and for survivors, of the disease reappearing. Extraordinary people, cancer survivors and cancer patients from all over the world shared their inspiring and humbling stories through #GetFit as the campaign travelled around the world.

During breast cancer awareness month, GE employees show their feelings in a creative and imaginative way. Throughout the world, they create human pink ribbons, a message of solidarity and support to breast cancer patients, survivors and those whose lives have been impacted by the disease. Throughout the world, breast cancer walks, runs, events, awareness projects, messages on boards, video tributes and art exhibits bring people from different backgrounds, cultures and languages together to boost awareness.

Last autumn, GE Healthcare also launched ‘Give a Little Beat,’ an online music platform powered by Spotify to share inspiring, uplifting and powerful tunes in support of the fight against breast cancer.
 

Early

Early stage dividing human cervical carcinoma taken using an Applied Precision DeltaVision OMX microscope (Markus Posch, University of Dundee, UK).

Studying cells like these helps scientists gain further understanding of cancer, which can lead to the development of new drugs.